San Marino Expo

2025
Exhibit, Brand

Art direction and graphic design for San Marino’s participation in Expo 2025 Osaka. From the brand identity to all communication materials — digital, printed, and on-site—the visual system reflects the Republic’s values through a contemporary, modular language designed to adapt across formats and contexts.
We also co-hosted a workshop at San Marino University to design new merchandising ideas with the students — the result was a pop up card that is being used for institutionals invitations.

Studio JAM, © 2025